CHALLENGE

Encourage all Mercy students to get vaccinated against
COVID-19 and help keep the campus community safe.

SOLUTION

Create a heartfelt campaign that draws on the emotions of the college experience, motivating students to not miss out. The campaign name “Take UR Shot” has parallel meaning: getting vaccinated and pursuing one’s goals in their collegiate journey.

We approached the campaign messaging and visual tone to be more positive. Bright colors with meme-inspired graphics keep the tone light and more motivational.